Broker comparison
ICICI Direct vs Alice Blue (2026): Brokerage, API, AMC & Execution Compared
Side-by-side comparison of ICICI Direct and Alice Blue from published official pricing and features — no affiliation with either broker.
| Metric | ICICI Direct | Alice Blue |
|---|---|---|
| Delivery brokerage | Plan-based - see official brokerage page (flat ₹20 plans available) | ₹20 or 2.5% per order (whichever is lower); ₹0 on the Freedom (F20) plan |
| Intraday brokerage | Plan-based - flat ₹20 per order on current flat-fee plans | ₹15–₹20 per order depending on plan - see official pricing |
| F&O brokerage | Plan-based - flat ₹20 per order on current flat-fee plans | ₹15–₹20 per order depending on plan - see official pricing |
| AMC | ₹700 per year (₹300 for iVALUE subscribers) | ₹0 (zero AMC) |
| Account opening | ₹0 (free); 3-in-1 account with ICICI Bank | Free (online) |
| Trading API | Breeze API — See official Breeze API page | ANT API — Free (per official page) |
| Reported execution speed | Not Disclosed | Not Disclosed |
| Algo support | Yes - via Breeze API | Yes - free ANT API; partnerships with algo platforms |
| Platforms | ICICI Direct web, ICICI Direct Markets app, Trade Racer | ANT Mobi, ANT Web |
| Best for (published) | ICICI Bank customers who want research, advisory and one integrated account. | Price-sensitive algo traders exploring beyond the biggest names. |
Statutory charges (STT, exchange fees, GST, etc.) are not included. Figures are from official pricing pages at our last review — verify before opening an account.
What the published data shows
Alice Blue publishes free equity delivery; ICICI Direct does not (per official pricing at review).
Tools & profiles
- ICICI Direct full profile
- Alice Blue full profile
- ICICI Direct brokerage calculator
- Alice Blue brokerage calculator
- Lowest brokerage brokers in India
- All broker comparisons
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Frequently asked questions
ICICI Direct vs Alice Blue: which has lower delivery brokerage?
At our last review, ICICI Direct published delivery brokerage as "Plan-based - see official brokerage page (flat ₹20 plans available)" and Alice Blue as "₹20 or 2.5% per order (whichever is lower); ₹0 on the Freedom (F20) plan". Plan-based or percentage pricing cannot always be reduced to a single winner — use the official pricing pages linked below.
Does ICICI Direct or Alice Blue have a trading API?
Both have documented APIs at review time: ICICI Direct (Breeze API), Alice Blue (ANT API). Compare pricing and rate limits on each broker's developer page.
Which is faster — ICICI Direct or Alice Blue?
Neither broker publishes a verifiable execution-speed figure we could cite at review time.
Are these comparisons independent?
Yes. Indian Broker Test is not affiliated with, sponsored by, or endorsed by any broker. Rankings and comparisons use only published official data; gaps are shown as Not Disclosed.
Sources
- ICICI Direct - official website - https://www.icicidirect.com
- ICICI Direct - official pricing - https://www.icicidirect.com/brokerage
- Alice Blue - official website - https://aliceblueonline.com
- Alice Blue - official pricing - https://aliceblueonline.com/pricing/