Broker comparison
Upstox vs Alice Blue (2026): Brokerage, API, AMC & Execution Compared
Side-by-side comparison of Upstox and Alice Blue from published official pricing and features — no affiliation with either broker.
| Metric | Upstox | Alice Blue |
|---|---|---|
| Delivery brokerage | ₹20 or 2.5% per order (whichever is lower) | ₹20 or 2.5% per order (whichever is lower); ₹0 on the Freedom (F20) plan |
| Intraday brokerage | ₹20 or 0.05% per order (whichever is lower) | ₹15–₹20 per order depending on plan - see official pricing |
| F&O brokerage | ₹20 per order (flat) | ₹15–₹20 per order depending on plan - see official pricing |
| AMC | ₹0 first year, then ₹300 + GST per year | ₹0 (zero AMC) |
| Account opening | Free (online) | Free (online) |
| Trading API | Upstox API — Free (per official developer page) | ANT API — Free (per official page) |
| Reported execution speed | ≈ 135 ms (median) | Not Disclosed |
| Algo support | Yes - via Upstox API | Yes - free ANT API; partnerships with algo platforms |
| Platforms | Upstox app, Upstox web (Pro) | ANT Mobi, ANT Web |
| Best for (published) | Intraday and options traders who prioritise app speed and a free API. | Price-sensitive algo traders exploring beyond the biggest names. |
Statutory charges (STT, exchange fees, GST, etc.) are not included. Figures are from official pricing pages at our last review — verify before opening an account.
What the published data shows
Alice Blue publishes free equity delivery; Upstox does not (per official pricing at review). Upstox publishes an execution-speed figure; Alice Blue does not on verifiable sources.
Tools & profiles
- Upstox full profile
- Alice Blue full profile
- Upstox brokerage calculator
- Alice Blue brokerage calculator
- Lowest brokerage brokers in India
- All broker comparisons
Related comparisons
- Zerodha vs Upstox
- Zerodha vs Alice Blue
- Upstox vs Groww
- Upstox vs Angel One
- Upstox vs Dhan
- Upstox vs Fyers
Frequently asked questions
Upstox vs Alice Blue: which has lower delivery brokerage?
At our last review, Upstox published delivery brokerage as "₹20 or 2.5% per order (whichever is lower)" and Alice Blue as "₹20 or 2.5% per order (whichever is lower); ₹0 on the Freedom (F20) plan". Plan-based or percentage pricing cannot always be reduced to a single winner — use the official pricing pages linked below.
Does Upstox or Alice Blue have a trading API?
Both have documented APIs at review time: Upstox (Upstox API), Alice Blue (ANT API). Compare pricing and rate limits on each broker's developer page.
Which is faster — Upstox or Alice Blue?
Upstox publishes ≈ 135 ms (median). Alice Blue has no verifiable execution-speed figure we could cite.
Are these comparisons independent?
Yes. Indian Broker Test is not affiliated with, sponsored by, or endorsed by any broker. Rankings and comparisons use only published official data; gaps are shown as Not Disclosed.
Sources
- Upstox - official website - https://upstox.com
- Upstox - official pricing - https://upstox.com/brokerage-charges/
- Alice Blue - official website - https://aliceblueonline.com
- Alice Blue - official pricing - https://aliceblueonline.com/pricing/